The new manager of the Pandora shop in Wrexham says she aims to turn it into the jewel in the company’s crown.
Cheryl Jones says it’s her main ambition to make the shop at the Eagles Meadow shopping centre the Pandora’s store of the year for 2017.
And while she admits achieving her goal will take some doing, she reckons that with the help of her “brilliant” team of staff it could be within her reach.
Cheryl, 28, from Wrexham, started her career working in the florist industry but believes the keen design skills this taught her helped nurture her eye for beautiful jewellery.
She said: “Straight after leaving school I looked around and found myself a job working as the Interflora administration assistant for a florist based in Wrexham town centre.
“I did that for a couple of years and then they decided to take me on as a florist, which I really enjoyed.
“I was creating all kinds of arrangements for everything from weddings to funerals and putting together the flowers for those special occasions certainly helped give me a flair for design.
“I later moved on to a job with another florist in the area but when that one didn’t last I decided to go into a different kind of retail.
“Just over five years ago I joined F.Hinds jewellers as a sales adviser and I eventually ended up working over at their newly-opened branch in Bury.
“I was promoted to assistant manager and stayed there until just over two years when I reckoned it was time to come home to Wrexham.
“I then got a transfer to the F.Hinds store at Eagles Meadow where I eventually became under manager.”
Cheryl added: “I was recently lucky enough to join Pandora and get the job of my dreams as manager of their new Eagles Meadow store.
“We sell a fantastic selection of jewellery, including chains, bracelets, necklaces, rings and ear-rings which range in price from £25 all the way up to £2,900.
“What we’ve also got here is a brilliant team of 16 staff, who work both full and part-time, and with their help it’s my main ambition to make this the company’s store of the year for 2017, the real jewel in the crown.
“I believe that we can do it because I like to lead by example and it’s my management style to be a leader and not just a boss.”
Eagles Meadow manager Kevin Critchley said: “I’d like to wish Cheryl all the best in her now role at Pandora and I am sure she will do very well.”